Fat Joe featurng Trey Songz "Aint about the Money" Director Parris Producer Brendan Kyle Cochrane DP Matt Workman

A really great shoot for artist Fat Joe featuring Trey Songz. Shot on location in Queens with two Red MX's and an Angenieux and a set of Red Pro Primes this video definitely captured a nice New York City look. We shot on the roof of the Ravel hotel and I am very grateful to the location contact Natassa Contini who was stellar in her accommodation of the artists and crew. We had a pretty demanding schedule with narrow talent windows a surprise cameo, and a company move within the location. The track is hot and the crew really delivered on this. I want to now be known as a solid Director and Producer and I think having the knowledge of multiple areas of production definitely helps stretch budgets, crew and resources but gets people to work cohesively in furtherance of good work. Like the pizza box says you can try all the rest and then try the best. Looking forward to working with Parris and Goreela Inc on some monster projects. Stay tuned. . .

The Roots "Dear God" Director Jason Goldwatch Producer Brendan Kyle Cochrane

The Roots featuring Jim James directed by Jason Goldwatch and produced by yours truly was an exciting shoot that had three days of principal photography in New York. The video features a lot of cab mounts that were all shot on location in Harlem, Bed Stuy and Soho area. Decon Creative Inc reached out to sign me as a producer on what will surely be a stylish video. DP Rob Gilbert and Jason Goldwatch the director shot using the 7D and Red Pro Primes. I learned quite a bit watching these guys work.
Jeremy and Karl did an excellent job with the taxi mounts and I am sorry all I have is the iphone pics which really don't do the set ups justice. This was a very demanding shoot given the budget and three days of principal photography. It was great working with these guys and I look forward to the edit and bigger and better projects with Decon.

Pornstar Dancing Color grading session Nice Dissolve

Color grading session for my Darkest Days "Pornstar Dancin" featuring Ludacris, Chad Kroeger & Zakk Wylde. Being ahead of the pack means putting forth the extra time, money & resources that separate you from the regular shoot. I always would hear Matt talk about the significance of post work flow for Red but the magnitude of this never comes to light until you experience two things 1) shooting on Mysterium-X Red and 2) being part of a post- production work flow that is technically able to bring out the best of what you shot. Working with the guys at Nice Dissolve in Brooklyn was an illuminating experience in that I was able to dive in to some of the technical post aspects that go short changed on a lot of productions. This is due in large part to ignorance of the process and budget. Sometimes producers can't afford the work flow. However, my view is if you are going to do something you might as well do it right. After seeing the results of the color grading, and working with Red Cine, and exporting using Red Rocket the result was like looking at footage that had literally been unearthed. A grey film layer is removed and the colors are so much more vibrant that the depth of field, detail and vibrancy are increased ten fold. I am definitely going to make it a practice to employ and good color grade whenever I shoot. There will always be the directors and producers that do the low budget work arounds including on production. What makes our phone ring is quality, service and excellence. After this video you will see what I'm talking about. Stay tuned. . .

My Darkest Days "Pornstar Dancin" Featuring Chad Kroeger, Ludacris & Zakk Wylde - Director Brendan Kyle Cochrane DP Matt Workman

My Darkest Days "Pornstar Dancin" featuring Chad Kroeger, Ludacris & Zakk Wylde. Vegas baby!! First I would like to say that this was by far the largest and most intensive production that I have helmed to date. I am extremely grateful to Roy Lamanna and Island Def Jam for the opportunity in directing this project and believe that the work product will definitely be a testament to my ability to deliver big! Shot on location in Las Vegas Nevada, at the brand new Hard Rock hotel this was a very well orchestrated production thanks to a solid California crew led by producers Luga Podesta & Christian Heuer. As this was my biggest directing opportunity, I wanted to pull out all the stops. We had 2 MX Reds, Steadicam, 2 sets of Red Pro Primes, and a 7D PL mount which didn't really see any work. Matt Workman delivered on this and I was really happy with the way he worked with the CA crew. The whole production was seamless thanks in large part to Isaac Heckert who is a terrific 1st AD. I know production and know what I want to see and when people can actualize your vision its truly gratifying. This all could not be possible without a terrific band. My Darkest Days is a kick ass band that will definitely be making a mark out there. The cameos by Chad Kroeger, Ludacris and Zakk Wylde were the icing on the cake. Everyone was a pleasure to work with and I can honestly say the edit is going to get me some big work. The video looks hot!!! I really want to thank everyone who was a part of this project from Roy Lamanna, Luga Podesta, Christian Heuer, Island Def Jam, My Darkest Days, Ludacris, Chad Kroeger, Zakk Wylde, Awesome Matt Workman, Bruce Cole, Isaac Heckert, Sam Brownfield (who if I land an action movie - I'm calling to shoot heli) Paul Samaniego, Rob Roydes, Brett Pawlak, Cedric Martin, Tommy at the Hard Rock, Sundance Helicopters and the people of Las Vegas. This was a truly fantastic shoot and I am definitely looking forward to working with this crew on some bigger endeavors. Stay tuned. . .

Purina Director Brendan Kyle Cochrane Producer/DP Tony Segreto

What do you do when the camera package has officially hit the 100K mark - shoot a Purina commercial. Testing out the new Red Pro Primes proved the money is well spent. I read a line that said you didn't compromise on the camera - why compromise on the lenses. They are truly beautiful and and definitely put the camera package in a big league cinema category with the new ARRI MB-14 Matte Box and FF-4 Follow Focus. Shot in Long Island with the Segreto Family - the shoot was really good. The Segreto Family was extremely hospitable and I am grateful for the cooperation and the home cooked meal after we wrapped. Definitely looking forward to more commercials and working in a greater capacity. Thanks to Segreto Family, Sammy the star pup, Purina, JP, Graeme & RED!

Range Producers Brendan Kyle Cochrane & JeVonne Cortez Director Clifton Bell DP Bruce Francis Cole

Range Director Clifton Bell. Another great shoot with Cliff, JeVonne & Bruce. Its a real pleasure producing for this group. The synergy is great and everyone is very mindful of one goal - great work. Range's track impressed me and I am confident this guy will blow up to Ne Yo status. Very relaxed shoot out in Brooklyn. Looking forward to more projects with these guys. More to come.

Fat Joe & Young Jeezy Producers Georgina Prentice, Tony Segreto & Brendan Kyle Cochrane Director Parris DP Matt Workman

Producer Georgina Prentice reached out to NYLAHD for some last minute support on what turned out to be an eventful video shoot. Fat Joe & Young Jeezy "Aha" the track is banging and so was the stylized directing by Parris. If we had more notice we probably could have accomplished a lot more but this seems to be the motto of a lot of music video production these days. They greenlight stuff at the last minute leaving crews to scramble and gather resources at the last minute. Nonetheless everyone stepped up to the plate and the camera jib shots will surely make the video. P Diddy made a cameo and the crew worked well given the amount of people. Matt is pretty exciting to watch. With the right team these guys could pull off some spectacular stuff.