Thursday, March 29, 2012


NYLAHD opened a new studio space on 38th & 8th. To quote Director Clifton Bell "you have to speak it into existence" So here are the goals to be spoken. I want to follow a similar model to Ridley or Tony Scott; Direct & Produce TV, commercial, music video and film work and have a company that is a full service company. A company capable of providing everything from technical support to creative from pre-to-post production in virtually any genre and do it well. So here is to a great beginning to 2012. Our new office number is 212 960-3530.

Nike The Chance Director Jonathan Bregel DP Khalid Mohtaseb Executive Producer Tyler Ginter Producer Brendan Cochrane

Nike decided to go with a more intimate portrait and a more personalized portrayal of a main character which I think Jon was really passionate about. This second spot is definitely more cinematic in terms of the aesthetics - I miss the sporty action piece but am glad that this turned out the way it did and it opened my eyes both the Variable's capabilities and bold cinema in general. I'm waiting for someone to give me a shot at some real epic Bruckheimer type productions but I think working with these guys we are definitely on the right path. Big thanks to Nike, NYC Mayors Office, NYC Parks Department, Variable, all the athletes, their families, Elspeth, NYLAHD, Hannah, Dave, Tony, Joe and Big Shot Inc. & of course Spike Lee and 40 Acres - Spike I want to work on Old Boy you can shoot it on Epic!! + I have 10 years of real world experience!

Citibank Olympic Athletes Production Company A76 DP Marshall Coles Production Support Technical Services NYLAHD

One of the reasons I started NYLAHD was to make it the 'go to company' for every facet of production - ideally commercial, music video and film production. With new offices and full color correct capabilities, in house studio and three Reds an Epic X, Red MX and Scarlet X as well as full lens set and camera support NYLAHD can now service major league productions simultaneously. What was awesome about working with A76 was that they wanted our system on set and our guys matching different formats to send off to their post producer. In hindsight I learned a few things that would help for future productions but these guys are great to work with and the work product is stand out. Looking forward to more large scale productions. The system we own that these guys were using is a 12 Core Mac Pro with 24 Ram, Red Rocket, Cubix Expansion Chasis, Cal Digit Raid 8TB, Avid Control with Davinci Resolve, Adobe, Final Cut.

Nike The Chance Director Jonathan Bregel Variable Producer Brendan Cochrane DP Bruce Francis Cole

When I got the call from Director Jonathan Bregel to produce a Nike commercial I was grinning ear to ear. Jon had officially formed his company Variable with co-creative minds Khalid Mohtaseb and Tyler Ginter who at the time were busy with a Pennzoil commercial. These guys do outstanding work and are very demanding in terms of their standards as am I. So it was both an honor and refreshing to be given the reigns to handle what at the time was a heavy sports themed commercial. The Chance is basically a competition that encourages kids from all over the world to film their soccer playing friends and upload that footage in hope of getting signed by one of the best professional teams in the world. On top of this was the fact that this spot would be narrated by Spike Lee - someone whom I tremendously respect and admire - especially for films like the 25th Hour and Inside Man. I worked on Clockers years ago and seeing Spike and the body of work he has amassed was incredible. I really want to share so much here but hopefully we can collaborate one day. The commercial was shot over several days one day at Spike's 40 Acres location and another at Thomas Jefferson Park - thanks to Parks Department and all the kids who participated. Bruce Cole was the Director of Photography and I love working with Bruce. We had a Phantom. Camera cart, Epic X, Scarlet X and a steadicam. The commercial was almost in the final stages of post - when the powers that be decided they wanted a different commercial. So we shot another one see below. I hope that one day this one can see the light of day as it was energetic and really captured kids passion for the sport of soccer.

Google Producer Joel Kretschman technical camera support NYLAHD

Project with producer Joel Kretschman for Google. Definitely enjoy working with Joel and we've done quite a few jobs providing very specific camera configurations that marry the creative with the technical ability. One of the reasons many producers and companies like going to NYLAHD is that we understand production. Whether its short notice - small or large scale, very involved set ups we are able to identify all the clients needs and provide a seamless solution. Looking forward to more creative endeavors with Joel and Hornet.