Thursday, September 30, 2010
Fun shoot with Goreela and Parris for artist Fetti. Shot in New Jersey in an ice hockey rink this was an eventful shoot. Mikey Jibs of NYC jibs came out and brought his skills for the performance which consisted of a motorcycle crew, ATV trickster, Fetti & Co and a sexy lady. You really notice the difference between Red & 7D. You can light it put big lenses on it but at the end of the day Red really pushes the envelope with picture quality. A lot of people may not know that Parris shoots really well. It was his words at the end "I definitely got to shoot more Red." Looking forward to working on a lot more projects with Parris and Goreela. NYLAHD has a couple of things in development so stay tuned. . .
California came calling on this one. TBWA Chiat Day was finishing up an Absolut Commercial and needed a quick bookend image of New York Nightlife. Producer/Director Jordan Bloch who expressed interest in my producing reached out to see if we could execute the clients wishes. We did. After a couple of false starts and some technical wrangling we got the shot they were looking for and a couple of others which would have made a nice compliment to the sequence. Pleasure working with Jordan, Jon, Tony & Joe. Would love to put together a full creative with these guys from pre-to-post so we'll see what develops.
NYLAHD just upgraded the Red body to Mysterium X. With an incredible light sensitivity and dynamic color range the camera now takes production to a whole new level. You can practically shoot at night with available light. The package now officially consists of the following equipment. So for everyone who wants to know what you get when you rent RED. Here it is:
TOP HANDLE AND EXTENSION
RED PRO LCD 7"
3 640 GIG DRIVES
ELEMENT TECHNICA ACCESSORIES INCLUDING SHOCK MOUNT
ARRI MB-14 MATTE BOX WITH 6X6 FILTERS
ARRI FF-4 FOLLOW FOCUS WITH WHIP
O'CONNOR 2060HD TRIPOD
RED PRO PRIMES 18, 25, 35, 50, 85, 100, 300
17" MAC BOOK PRO WITH RED CINE AND FINAL CUT
2 17" PANASONIC WAVEFORM MONITORS WITH C-STANDS
DIRECTORS VIEWFINDER MARK V
DENECKE TIME CODE SLATE
RODE MIKE AND 2 SENNHEISER LAV KITS
Steadicam shoot in the East Village for independent artist Fetti for Goreela Inc. Parris orchestrated an elaborate one take tracking shot of artist Fetti as he passes and interacts with an assortment of characters. The challenge to the video was the lock ups. This brought me back to the old big feature days when we used to literally shut down blocks. Unfortunately you need the budgets for that so we were working with a renegade skeleton crew but the crew delivered - to the point where a week later we shot another video for the same track!
Probably the largest job I have done to date in terms of being the GO TO company for Red Digital and camera support services. Producer Joel Kretschman and production company The Wilderness needed reliable camera services with a company that could be on call 24/7 for any issue as well as multiple Reds for a pretty interesting Verizion/Samsung job. The trick to this job was sticking to the creative and shooting revolving phone's with an assortment of backgrounds and textures. DP Ivan Abel did a great job of executing the vision. The commercial is currently running. Clients are also happy with NYLAHD because they can pay by credit card Amex, Visa, or Mastercard and don't have to worry about insurance or pick up and delivery and they can order a la carte or go with packages. Big thanks to producer Joel and Wilderness for the opportunity looking forward to bigger projects.
Been swamped with a lot of production work to the point where I need to recharge my phone several times a day and pretty much ignore civilized communication - choosing to get right to the point as I don't have time for chit chat. With that said its been a while since I updated the blog. Passion Pictures of London had producer Joel Kretschman and DP Jon Bregel on board to shoot a commercial for the popular Emergen-C. Jon reached out for NYLAHD's Red services and wasn't disappointed. A little known fact about NYLAHD is that the company can supply practically every type of production resource you need - within the budget you are working with. With every Angenieux in New York booked - Arri Master Zoom was the choice and is a fantastic lens. The shoot went really well and producer Joel and DP Jon are both extremely professional and a pleasure to work with looking forward to more productions with these guys.