Friday, August 12, 2011

Ace Hood 'Tear the Roof Down' Director Clifton Bell Producer Brendan Cochrane

Back in New York for a quick studio shoot that ended up being changed and changed again for cameo schedules and then a different track. Ace Hood has a really great sound and great delivery. I'll be honest to say when I heard the name and knew the variables I was like another hip hop video who? After listening to the track and seeing Ace perform he will definitely surprise you. I also have to give a special thanks to William Marshall Art Department who is going to be the new 'go to guy' he can build anything and is beaming ear to ear when he does it which means he is enthusiastic about work which I love. Shout out to Clifton Bell who is on a roll!

J Cole Featuring Tre Songz "Can't Get Enough' Director Clifton Bell Producer JeVonne Cortez

I Can't Get Enough of Barbados!!! What an awesome shoot with a terrific crew for artists J Cole & Tre Songz and a surprise cameo.
I wish I could post some of the set photos which really highlight what a great shoot this was but I understand they are keeping a tight wrap on this project until its release. This project will definitely put Clifton Bell on the map for some large scale productions.
I was grateful that Cliff asked me to assistant direct and come down and keep things on schedule. We had a number of challenges one of them being they decided to shoot a completely different video the day before we were scheduled to shoot which left everyone scrambling to accommodate the new treatment. Another challenge was communication. Going into a different country with a mixture of US and local crew with no walkies was challenging to coordinate multiple set ups, company moves and logistics of equipment and resources involved. Despite all the obstacles, I have a new appreciation for the video commissioner who made me a true believer. There is definitely a method to her madness and this video was far better than what was originally proposed. The crew, director and talent really brought this one home. I am really grateful to have been a part of this and it will be stand out work. Brandon Cox DP shot on 2 Epic M's and one exciting detail is switching batteries by Jet Ski when the camera is on one boat and the equipment on another. Special thanks to the people of Barbados who were awesome. I hope I can return there soon!
As an update here is the video:

Wednesday, August 3, 2011

Imelda May "Road Runner" Director Derek Pike Producer Brendan Cochrane

Imelda May "Road Runner" shot on location in New York City with multiple locations and a roof top performance. I am really excited to have the opportunity to land our first working relationship with Decca, Shameless, Universal UK. Basically its pretty common that LA and other major cities have strong production companies to look to for large projects with short turn around times. New York is pretty open. We seek to be that 'go to company' for every type of production from independent to large scale multi-day shoots. When Decca reached out we only had a few days prep, and there were several challenges as we were communicating with the 6 hour time difference and answers and decision making needed to be undertaken quickly if we were going to be able to accomplish the treatment which involved multiple set ups. Derek Pike was great to work with because he cares about the work and is very focused. A lot of times directors have an idea of what they want but are not conscious of company moves, set up and break down times, external factors that may affect production, and time. Derek literally shot for the edit and was right on schedule. The production was seamless and the dailies look great. I'm definitely looking forward to more projects with the UK. I would also like to thank the Mayor's Office and the New York City Parks Department who were extremely accommodating under the tight turn around given. Special thanks also to the crew who kicked ass on this one: Karl Kim, Bruce Cole, Big Shot Productions, Rob Lau, Film Emporium, Robyn, Natasha, Elspeth, Graeme, Elliott, and Charlie. Stay tuned more to come.