Wednesday, May 16, 2012

Usher "Untitled Performance"

This was definitely something different and I was truly grateful and thrilled to have been a part of this. Usher performed as part of a show called 'Fuerza Bruta' we were called in by anonymous liaisons to document for Usher this awesome performance. The show which is basically an interactive performance piece meaning the audience stands and is surrounded by this strange and wondrous world was incredible to watch and film. Particularly watching dancers swim above you. The music was also killer and the Rick Ross track featuring Usher is a video that if I could make I would blow the doors off what they normally would expect. We are getting approached by bigger and bigger companies seeking everything from Red technical support to full creative and production. I am really happy with the steps we are taking the client base we are establishing and the building blocks we are laying. Peter Gatien the old owner of the Limelight used to mix up the crowd having a small percentage of different demographics, cultures, people and characters. That lead to some of the best parties in the history of New York. I wanted to do the same thing with production. Establishing a hub where huge commercial companies and clients can go and also the little independent filmmaker or artist who just has a whole lot of drive and heart. Both will feel just as welcome and both will recognize the balance and potential in each others respective roles. We are rebranding our imagery, becoming a solid production resource for practically anyone and most importantly we deliver when its crunch time. So if you are a company considering putting together a full production - know we are committed and we are in it for the long haul. Thanks to Usher - he is an awesome artist!

No comments: