MX UPGRADE

NYLAHD just upgraded the Red body to Mysterium X. With an incredible light sensitivity and dynamic color range the camera now takes production to a whole new level. You can practically shoot at night with available light. The package now officially consists of the following equipment. So for everyone who wants to know what you get when you rent RED. Here it is:
RED MX
TOP HANDLE AND EXTENSION
RED EVF
RED PRO LCD 7"
3 640 GIG DRIVES
ELEMENT TECHNICA ACCESSORIES INCLUDING SHOCK MOUNT
ARRI DOVETAIL
ARRI MB-14 MATTE BOX WITH 6X6 FILTERS
ARRI FF-4 FOLLOW FOCUS WITH WHIP
O'CONNOR 2060HD TRIPOD
RONFORD LEGS
HI HAT
RED PRO PRIMES 18, 25, 35, 50, 85, 100, 300
17" MAC BOOK PRO WITH RED CINE AND FINAL CUT
2 17" PANASONIC WAVEFORM MONITORS WITH C-STANDS
DIRECTORS VIEWFINDER MARK V
DENECKE TIME CODE SLATE
PLAYBACK SPEAKER
RODE MIKE AND 2 SENNHEISER LAV KITS

Fetti "Its a Jungle Out There" Producer Brendan Cochrane Director Parris DP Sergei Franklin

Steadicam shoot in the East Village for independent artist Fetti for Goreela Inc. Parris orchestrated an elaborate one take tracking shot of artist Fetti as he passes and interacts with an assortment of characters. The challenge to the video was the lock ups. This brought me back to the old big feature days when we used to literally shut down blocks. Unfortunately you need the budgets for that so we were working with a renegade skeleton crew but the crew delivered - to the point where a week later we shot another video for the same track!

Verizon/Samsung Producer Joel Kretschman Director Gabe Imlay & Juliet Rios DP Ivan Abel

Probably the largest job I have done to date in terms of being the GO TO company for Red Digital and camera support services. Producer Joel Kretschman and production company The Wilderness needed reliable camera services with a company that could be on call 24/7 for any issue as well as multiple Reds for a pretty interesting Verizion/Samsung job. The trick to this job was sticking to the creative and shooting revolving phone's with an assortment of backgrounds and textures. DP Ivan Abel did a great job of executing the vision. The commercial is currently running. Clients are also happy with NYLAHD because they can pay by credit card Amex, Visa, or Mastercard and don't have to worry about insurance or pick up and delivery and they can order a la carte or go with packages. Big thanks to producer Joel and Wilderness for the opportunity looking forward to bigger projects.

Emergen-C Producer Joel Kretschman DP Jon Bregel Passion Pictures

Been swamped with a lot of production work to the point where I need to recharge my phone several times a day and pretty much ignore civilized communication - choosing to get right to the point as I don't have time for chit chat. With that said its been a while since I updated the blog. Passion Pictures of London had producer Joel Kretschman and DP Jon Bregel on board to shoot a commercial for the popular Emergen-C. Jon reached out for NYLAHD's Red services and wasn't disappointed. A little known fact about NYLAHD is that the company can supply practically every type of production resource you need - within the budget you are working with. With every Angenieux in New York booked - Arri Master Zoom was the choice and is a fantastic lens. The shoot went really well and producer Joel and DP Jon are both extremely professional and a pleasure to work with looking forward to more productions with these guys.

Justin Bieber "U Smile Producer: Roy LaManna - Production Coordinator: Brendan Kyle Cochrane - DP: Matt Workman

Just got back from a great shoot with Justin Bieber helmed and produced by Roy Lamanna of Trendsetter Media and Marketing. Roy reached out for some production assistance for a studio shoot for the song U Smile. The first day was at a white cyclorama studio in Indiana Matt Workman director of photography. The second day was at his concert in Ohio. First time operating Red Hand held at a concert going from front row to the balconies capturing b-roll and thousands of screaming and dedicated fans. It was amazing to see the efficiency and major production that goes into concert production. These guys live on the road and pack up and break down gear like a swiss clock as soon as one venue is wrapped its on to the next one with everything moving in a convoy. Looking forward to some bigger and better endeavors with Trendsetter. Thanks to Justin, Roy, Alfredo, Millie, Matt, Island Def Jam, Tony, and the rest of the crew who made this a great shoot.

Ron Isley "No More" Director Clifton Bell Producer Brendan Kyle Cochrane

Another true player - Ron Isley! Classic shoot with Ron Isley and Clifton Bell. First day was at Avatar Recording studios in a very spacious and stylish recording studio. Matt Workman DP first time working with Cliff and he definitely brought a sparkle to the stylized jib shots. Second day was in DUMBO with a 1963 Rolls the same one used in American Gangster in the scene where Denzel is reminded of pay off's on his wedding day. Bruce Cole surprisingly showed up after shooting a pretty big concert.
The outdoor shots were definitely a nice compliment and I am looking forward to more shoots with these guys MX on the way!

NFCC Commercial 24DP Co-Directors Brian Christiano & Brendan Kyle Cochrane

A nice start to a summer stretch working with 24DP on a Latin Public Service announcement. Shot on Red in two days; first day was at C&C studios for a green screen set up which was the subject on TV. The second day was at Douglas House in Sparkill, New York.
Very well cast and organized. Would definitely like to work on more National spots with these guys.